The current economy surged the switch from the corporate world to home based business. Number of people searching for “work from home” exceeds 6 million a day. Isn’t that interesting fact? It also looks promising for anyone who decided to play this game.
Let’s focus on two schools of growing your home based business on the internet.
First School – Impatient Spamming
Currently on the internet we can see so many courses “turn key cash system”, “instant cash mashines system” etc. Here in Asia it is pretty common to see pictures of Facebook Cash Machine 🙂 Unfortunately loads of youngsters fall for it. The impatient followers create a profile, add couple of pictures, invite as many people as they can and then start posting affiliate links. And instead of earning big money paychecks and becoming a millionaire overnight they end up having less time, having totally no results, being frustrated and alienating their friends. Surprisingly, porn sites are no longer the biggest category providing contetnt online. Instead, it has been taken over by more interesting themes like “how to make money online” or even “how to instantly make money online”.
Second School – Attraction Marketing
Do not chase, learn to start attracting instead. Exercise the law of reciprocity, give value and build the relationship first. Attraction marketing, it’s a very old concept with a new name. It has been around since people started influencing other people. Why is it that only some people become famous? And why only some people rise to fame, success, power and leadership?
The reason is because these people are better at attracting other people, they simply master the art of connecting with others.
As BNI – (the biggest business referral organisation in the world) – nicely promotes the culture of attraction marketing by teaching “Give without remembering and receive without forgetting”. That is one of the 7 laws of influence, and this old school is so relevant in building your business on online.
Currently the internet has leveled the playing field because virtually there is no cost involved to reach masses. In the past it would cost big money to produce a video or print a brochure and get it out to the market. Today you can record high quality videos using your mobile and post it on the internet instantly where it is going to reach thousands or even millions of people. And the best part is that you can blast it out at virtually no cost. The people that do this correctly are creating fortunes online. The difference between a professional and amateur marketer is simple and very cruel. Amateurs do it for free.
The Art of Connection
On top of that if you attract people correctly it is time to connect. There is also an art of connecting. Remember the common sense advise that does not seem to be common “people do not care how much you know, they do know how much you care”. Pretty often I bump into people at networking events who within 2 min from starting the conversation, quickly switch to a second gear and continue the conversation in an interesting way. …“let me tell you about my company”, ….“let me tell you about why our product is the best”, …“let me tell you about our compensation plan” …
There are ways of communicating that attract people , and there are ways that repel people. The above type clearly works as bad breath, people do not feel like sticking around for too long.
Again, “people do not care how much you know, they do know how much you care”.
Instead, do exactly 180 degrees shift. Learn to get people to talk about themselves, learn to get genuinely interested in people, learn to find something in common (e.g. hockey, diving, horse riding). Start asking questions: people love talking about themselves. People do business with people who they know, like and trust.
Talk Less and Ask More
Top producers in the direct selling industry: talk less, ask more questions, period. This simple distinction will allow you to tell apart the little fish from the big top producers. Also the same thing applies online. When you connect with a new person remember to do the same. Some people seem to focus on getting as many friends as possible but they forget to connect. You can have 5000 friends but not even one real connection. So forget about just focusing on the number of followers. Instead try the belly to belly marketing, with 100% focus on people and real genuine connection.
Best Questions to Ask:
- What do you do for a living?
- How has the current economy affected you at home?
- How are you marketing your business?
- How are you generating leads?
— Genuinely care!
— Make the other person feel special
— Make the other person feel important!
— Provide real value
Hope that helps. To learn more, click on the free training by Toby and Layla – How to get famous in 60 days on Facebook.
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Here’s To Your Success
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